Develop A Successful PLM Elevator Pitch?

How many times you’ve been in the situation when you need to explain what PLM is doing to the people who are not familiar with the magic TLA – PLM ? I assume it happened to you many times… It could be your technological fellows, potential partners, customers… or maybe even your wife is asking about what are you doing on your job after 7pm :). Whatever reason it happened, have you tried to develop 2 minutes PLM pitch about what is your company best PLM products are doing?

So, this is my 1 min elevator, conference, friends pitch: PLM is about helping engineers and everybody in the company to develop (better) products. It includes products to plan, design, engineer, manufacture as well as collaborate between all participants including your customers.

Then, I tried to find some of the existing pitches on the web:

PTC is all about helping discrete manufacturers succeed by meeting their globalization, time-to-market, and operational efficiency objectives in product development.

(Siemens) PLM is the platform for turning more ideas into successful products because only PLM can provide the application depth and breadth needed to digitally author, validate and manage the detailed product and process data necessary to support continuous innovation.

(DS) company’s software and services allow businesses of any size in any industry around the globe to digitally define and simulate products, as well as the processes and resources required to manufacture, maintain, and recycle them while sustaining our environment.

Arena Solutions enables small and mid-size manufacturers to deliver quality products to market on time and on budget. Arena provides a collaborative environment for centralizing, controlling and analyzing complex and constantly changing product information, including bills of materials (BOMs), part specifications and change orders.

I think, PLM was born years ago as a software to support highly complicated product development of big aerospace, automotive and defense programs. It seems like not true anymore, but it is hard to change your past and your roots. With today’s strong trend for simplification, what do you think about how PLM can explain what is doing and present a value for customer?

Just my thoughts. I’m looking to your comments and ideas.
Best, Oleg