A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

How Many Social Platforms We Need for Enterprise?

How Many Social Platforms We Need for Enterprise?
olegshilovitsky
olegshilovitsky
23 November, 2009 | 2 min for reading

I think, we are all crazy about a “social computing” topic. Social marketing, social communication, social platform, social content… Few latest announcements last week drove me to some thoughts about Social Platforms in enterprise. Salesforce.com announced Chatter – new social platform for enterprise on their Dreamforce 2009 conference. Almost at the same time, Dassault Systems presentated Social Innovation on European Customer Conference in Paris.

The question I asked myself what is going on around social platforms? How many of such we need? We thrilled by Facebook and Twetter. In parallel, we can see attempts like Yammer to replicate Twitter’s success for the enterprise place. At the same time, big platform providers like IBM and Microsoft are playing with social collaborative musculature of their offering. Finally enterprise vendors get involved and introduced their social platforms. I see Chatter and DS Social innovation are only two examples from last week.

Salesforce.com Chatter Product
[youtube=http://www.youtube.com/watch?v=y3-pEDst3uk]

Dassault Social Innovation in Plain English.
[youtube=http://www.youtube.com/watch?v=dXHxz0oVWTA]

So, where we are going? Multi-platform social chaos?  I figured out few issues that in my view important to keep in mind looking on multiple social platform efforts.

1. Personal Identification in social networks. We have accounts everywhere – Facebook, twitter, corporate networks etc. As soon as we move towards multiple platforms personal identification becomes more and more important. Interesting directions could be adoption of FOAF or any other potential standardization in this area. How many of you have Google Profile? I created one, but still looking how I can benefit that outside of Google’s world.

2. Content security. Share content in social networks is important and dangerous at the same time. How we can control content shared in social networks? What will be a possible solution for content sharing in enterprise social networks as well as in mixed social networks?

3. Productivity. No doubt social networks brought a lot of advantages. However, how efficiently balance between benefits and disturbing? How I can measure productivity impact from social networks. This is another “interesting problem” in my view.

I’m sure, you enjoyed videos and looking forward to your comments.

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
11 December, 2017

Jos Voskuil took Part Number topic to another spin and share his thought about  – Intelligent Part or Product Numbers? ...

21 October, 2010

I’ve been attending SPTech Boston Conference today. Navigate your browser on this link. You can get some information there. Microsoft...

25 June, 2010

When you talk to a sales person from one of the PLM companies, you for sure will be exposed to...

27 November, 2014

MBOM (Manufacturing BOM) is a tough problem. Initially, you might think about it as an easy problem. Especially, since companies...

3 March, 2018

Integration is a big deal during PLM implementation. I cannot recall any PLM implementation that went live without some sort...

3 December, 2018

I’m making progress with my work on new Beyond PLM video blog – Musings about Bill of Materials. If you...

29 June, 2009

I think that with all the hype about Product Lifecycle Management, we completely forgot about Product Data Management (PDM). Despite...

23 August, 2010

Manufacturing company enterprise landscape becomes more and more complex every year. Companies are implementing new products and versions of existing...

26 October, 2010

Later this week I’m going to attend PTC Lightening Event in Boston. For the last few months, I followed how PTC was...

Blogroll

To the top