New PLM and Digital Content

We are in the middle of a very interesting process of digitalizing our life. We are moving more and more pieces from old-fashioned-content to new , completely digital , forms. It comes as a combination technological advantages of the internet coupled together with new devices that able to produce a completely different user experience.

Books and Digital Content

I wanted to share with you the following video clip made by IDEO about the future of books. I found the user experience providing a significant potential to change the way we consume digital information.

Efficient Content is a Key

At the same time, I want to balance this nice video with Joe Barkai of IDC – We don’t need iPads and iPhones. We need a better content. Read Joe’s post and made your opinion. I found it is very interesting. The important point is about content. We can improve devices, but without significant improvements in the content, all our device-related efforts will be useless. I liked the following passage from Joe’s post:

[…Those of us that have been in research, development and implementation of systems designed to assist technicians in maintaining complex systems know that the challenge is in creating effective task-specific content for a service technician, not the lack of a delivery platform…]

What is my conclusion? I think we are in the middle of massive introduction of new devices in the industry. However, usage of these devices automatically will not make software better. We will not solve old problems by moving existing PLM applications on new platforms. We need to see how to deliver a better content for new devices. The task-orientation, Joe is talking about, make a lot of sense to me.

Best, Oleg


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  • John Sprenz

    It is working now…no errors. 🙂

  • beyondplm

    John, Excellent. Let me know in case of any problem. I will try to dig it.. best, Oleg

  • Douglas


    I completely agree with Joe Barkai’s post. It seems to me that the discussion in PLM circles these days is too much on cool devices and Social PLM, while neglecting the creation of the right content in a well structured product development process and the support for that process itself. We should be discussing (PLM in relationship to) Systems Engineering, Requirements Management, Configuration Management, Design for Manufacturability, Design for Logistics, Concurrent Engineering. We should also look into Lean PLM Implementation and support of PLM for Lean Product Development and Manufacturing and so on. Shiny devices and social media are useful things at best but in most cases distractors.


  • Douglas


    Following up on my previous comment: it’s been a long time since a PLM development got me excited, but just this week that happened again: I think the combination of SBA’s (search Base Applications) and PLM offers a lot of opportunities to access content that hitherto was not accesible in the PLM area. I am referring here to the planned Dassault developments with their recently acquired Exalead. I really got a buzz when I realised what could be done in the area of legacy migration, access to vendor standard parts catalogs over the web, offering the same to customers based on multiple databas access and so on…


  • beyondplm

    Douglas, thanks for pointing out the absolute importance of content. One of the biggest problems I can see today is neglecting the importance of content in the product development processes. Most of the systems are focusing on controlling data and losing the point of cross department and cross system business processes. Just in case, you haven’t had a chance to read one of my previous posts about that, here is the link —, Best, Oleg

  • beyondplm

    Douglas, I agree. This can be an interesting trend. However, one of the problems that SBA can face will be scattered content. You can take a look on some of my thoughts following Exalead acquisition – Best, Oleg