A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

PLM Vendors and “Cloud Marketing” Hype

PLM Vendors and “Cloud Marketing” Hype
Oleg
Oleg
19 October, 2011 | 2 min for reading

From time to time, I’m experimenting with Google Trends. These results, obviously, cannot be counted as a serious research. At the same time, they can provide some insight on what happens. This morning, I was playing around “cloud” and “database” terms. I wonder if possible to find any evidence of changes in the balance between these two trends from the marketing standpoint. So, you can take a look on results:

Looking on the picture above, you can see the trend is clear. However, in order to neutralize the influence of “ash clouds” :), I also made a comparison between “database software” and “cloud software”.

PLM Marketing

CAD/PLM companies demonstrated a significant amount of focus introducing cloud oriented solutions. Earlier, I was talking about Autodesk and Dassault investments into cloud solutions. However, I found some interesting thing about Arena Solutions too. Arena is definitely not a newcomer if we speak about what we call cloud. Arena roots are going back into dot.com era 1990s when the company was started as bom.com. I tracked some funny marketing transformations that happened to Arena very recently.

Take a look on former definition of what Arena is doing (I took it from the old press release almost 4 years ago).

Arena Solutions is the leading provider of on–demand (SaaS) product lifecycle management solutions for manufacturing companies of all sizes. As the only true on–demand, secure Internet–based PLM service, Arena PLM provides a superior alternative to complicated, lengthy and expensive traditional PLM software deployments.

Fast forward into 2011. Pay attention on how Arena Solution presented now – Bill of Material (BOM) and change management solution in the cloud. It is also interesting to see a fresh look and feel of Arena solution website saying: Put your product data where it belongs. In the cloud. Interesting marketing transformation. Kind of “back to roots”.

What is my conclusion? I think, changes are really happen now. Even less than a year ago, people exposed lots of fear when talking about business solutions in the cloud. Not any more. I can see strong trends among the companies trying to evaluate possible advantages of cloud technologies. At the same time, when lots of things happen around in consumer technologies, marketing hype around the cloud becomes very strong, so enterprise software companies are trying to catch the wave. Just my thoughts..

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
19 May, 2024

Attending events is getting back in swing these days. The lesson learned from COVID days – you go to conferences...

31 October, 2021

We live in a very interesting time. The manufacturing environment is changing rapidly. It is driven by multiple factors such...

21 May, 2022

Earlier this week, I was traveling to the PLM Innovation conference PI DX 2022 USA that took place in sunny...

11 December, 2013

Storage of information is a big deal. The amount of data around us is growing faster than we can even...

13 April, 2017

While PLM research and analytic companies are running cloud PLM surveys to understand what causes slow cloud PLM adoption, manufacturing industry...

31 December, 2021

2021 is almost over and I want to use the moment to reflect on what we’ve seen happening in the...

26 January, 2012

The amount of publications about PLM and cloud is growing. This is not surprising me. There are two reasons to...

27 March, 2019

COFES (Congress on The Future of Engineering Software) is changing its location and transforming with a new leadership team. If...

12 May, 2010

Everybody in the engineering and manufacturing loves MS Excel. I had chance to write about it multiple times before. You...

Blogroll

To the top