A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

PLM without buzzwords

PLM without buzzwords
Oleg
Oleg
17 May, 2015 | 2 min for reading

buzzwords

I’m in Dallas, TX for the next few days to attend Siemens PLM Connection 2015 conference. Teamcenter is one of the oldest brands in PLM software and I’m looking forward to learn more about that. One of the things that concerning me in PLM industry is a lack of differentiations. If you remember, my post few weeks ago – PLM and VC firms are facing the same problems – lack of differentiation. On my way to Dallas, I downloaded Siemens PLM Connection agenda here. What surprised me is that it wasn’t overloaded with modern buzzwords. Maybe it is just old fashion. Who knows… I’m still not sure if I like it or not. But sometimes, too many buzzwords are creating bad feeling before the event. You probably remember my blog post following CIMdata forum in Ann Arbor – Cloud is not the way to re-think PLM. Then what?

In my view, we are paying to much attention to trends and the opportunities behind applying buzzwords to describe what we do. Earlier today, I was listening to This week in Startups video with Peter Thiel.  The video is a bit long and probably not relevant in all parts for PLM community. However, one part, which is related to “trends and buzzwords” is must see to every person involved in PLM development.

The passage that caught my attention was about buzzwords and trends. Here are notes from the video- you can see them here.

Peter is always skeptical of sectors and trends.People always ask him what trends he sees for the future, and he never likes the question because he is not a prophet and doesn’t think the future is fixed in that sort of way. All trends are overrated. For example – healthcare, IT, location software, etc – these are all somewhat overrated.SaaS is pretty badly overrated. And if you hear the words big data and cloud computing you need to run away as fast as you possibly can. Conversely, the things that are underrated are the things that have no buzzwords and don’t fit in to any pre-existing categories. Here is the statement where proliferation of buzzwords is going to extreme – “I’m building a mobile platform for SaaS enterprises to do big data in the cloud.

What is my conclusion? We need to remove buzzwords from the lexicon of PLM applications. Many of the things PLM industry does is badly and deeply engaged with TLAs and buzzwords. I can see in the future engineering and manufacturing software without buzzword thinking about differentiations. Companies that will be able to runaway from buzzwords, will be winning future PLM competition game. It will probably include removing of “PLM” buzzword too. Just my thoughts…

Best, Oleg

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

 

Recent Posts

Also on BeyondPLM

4 6
8 July, 2011

Apple isn’t cool.. Got your attention? Okay… Today is two years, since I switched my everyday life to MacBook. It...

24 November, 2016

I missed PDT Europe this year. But my long time PLM blogging buddy Jos Voskuil did a great job posting his...

23 August, 2010

Manufacturing company enterprise landscape becomes more and more complex every year. Companies are implementing new products and versions of existing...

25 August, 2011

I can hear more and more conversations about social aspects of the future enterprise software. Social is trending. Will it...

29 December, 2011

PLM is a costly piece of software. Software licenses, installation, implementation, support, services. All these components of PLM software make...

25 September, 2010

I’m coming late this month with my top 5 post. It was mostly caused by me attending two conferences as...

20 January, 2011

I’m attending PLM Innovation Congress 2011 in London these days. Lots of interesting presentations and discussions are going here. I recommend...

15 December, 2010

The conversations about future CAD and PLM solutions is not a new thing these days. I decided to re-read some...

3 January, 2012

The beginning of the year is a good time to think about BHAGs (Big Hairy Audacious Goals). Cloud was one...

Blogroll

To the top