CAD and PLM Vendor Website Traffic

CAD and PLM Vendor Website Traffic

I was playing around the data I can take from the website Compete.com. You plug the URL of major CAD or PLM vendor and get the information back for free. I found it interesting to compare. In today’s world online traffic can be one of the important elements of a company marketing strategy. Unfortunately, a free version doesn’t work with sub-domains, so some of the companies were not included into my experiments.

My first test was to put Dassault and PTC. These companies are on the top list also as CAD and mindshare PLM vendors. You can see that their traffic is pretty much compatible. You can see the result online navigating on the following link.

Following my discussion about Autodesk and their potential move into PLM (or MLP) space, my next experiment was to compare mindshare PLM vendors and Autodesk. You can see the result navigating the following link. Now, picture is more interesting. Autodesk and Dassault are companies compatible in terms of revenues. At the same time, Autodesk outperforms Dassault 10 times from the standpoint of traffic.

My last test was to poke one of the PLM challengers. I picked up Aras and tried to compare their traffic with Dassault. Unfortunately, Compete alerted me that aras.com has a low traffic rate. Nevertheless, I found that results interesting. Dassault and Aras are not compatible in terms of size, but their web traffic is pretty much compatible.

What is my conclusion? Few years ago, I was reading the book Numerati, by Stephen Baker. The subtitle of the book states – “the must read for anyone who wants to understand life and business in the Google Age“. If you have some free time during the week, read this book. I think, we are coming to the point of time, when the online influence will be become a critical for company business success. Newcomers can use it as power to enter to the business. Large companies can watch it, in order not to lose their significance tomorrow. Important. Just my opinion, of course. YMMV.

Best, Oleg

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  • Alistair Graham

    Just to clarify for the young readers out there… YMMV means Your Mileage May Vary.

  • Oleg Zykov

    I try this service… Results are doubtful! I compare it with our own statistics – nothing similar. As I understand, it’s absolutly impossible to count website traffic without access to logs or counters…

  • AlistairGraham

    In your calculations you have discounted the traffic to 3DSwYm (by Dassault Systemes). That’s how Dassault is planning to capture and retain “mind-share”. It has even been posited by Dassault that 3DSwYm may soon overtake facebook and twitter.

  • Do you have any comparisons with Siemens PLM?

  • beyondplm

    Alistair, thanks for the clarification!

  • beyondplm

    Cadovod, as I mention, YMMV :)… I found the number reasonable. I understand some other tools, and techniques can provide more precise results. Best, Oleg

  • beyondplm

    Alistair, thanks for making point about 3dswym. I tried and wasn’t able to figure out any information about the traffic for this site. I have a doubt it can go beyond facebook, just because the community of engineers and people involved into the manufacturing, and design is smaller than the facebook community. Best, Oleg

  • beyondplm

    Chetan, I’m sorry. Siemens PLM sits on the sub domain of siemens.com. The free version of compete.com cannot handle sub-domains. Best, Oleg

  • Alistair Graham

    What about the traffic to Exalead? And is that going to overtake google search, google appliance? Atleast, will it be a billion dollar business as Dassault claims?

  • beyondplm

    Alistair, You are right. It will be interesting to see how Dassault will transform and use Exalead technologies for their need. My understanding is that Exalead is a very sophisticated multi – purpose search technology. Best, Oleg

  • MarcL

    Oleg, fun experiment. pretty cool visual output >> although totally wrong #s, at least for aras.com… we get 20k +/- 5k each month on main site and trending nicely 🙂 and that’s not inc language-specific aras satellite sites around the world

    would wager that most of the traffic on DS & PTC sites is CAD-related, analytical tools, simulation, etc with only small fraction being PLM… then throw in people that want to buy their stocks, etc and you have better picture. that being the case, it’s a different ball game and we’re in the ball park for “pure PLM” traffic.

    MarcL
    http://www.aras.com

  • beyondplm

    Marc, frankly saying, I’m not pretending on absolute numbers. What was interesting to me is a comparison, rather than to say the number is …. I think, what you mentioned about lang sites is important. Btw, nobody mentioned, but Facebook and Twitter traffic is not included as well :)… best, Oleg

  • abelniak

    And if you do this in quantcast you get different numbers. And if you do this in alexa, you get different numbers. So, yes, YMMV* – but to me, that means by a little bit here and there. With so much variation, I think the point of the overall article – though well-intentioned – is diluted.

    -Alan (disclosure: a PTC employee)

    * I thought the young readers would know what YMMV means – I thought it was the older readers that would need the clarification!

  • beyondplm

    Alan, In my view, numbers are consistent (not in absolute, but relatively). At least it makes sense to me. However, as we said YMMV. Thanks for your comments! Best, Oleg