A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

PLM App Store and The Future of Sales

PLM App Store and The Future of Sales
Oleg
Oleg
10 January, 2011 | 1 min for reading

Talking about App Store is not a big news nowadays. Companies in CAD, PLM and other companies in enterprise market segment are talking a lot about app stores. However, no specific actions were made and identified. App store is definitely consumer market invention. Thinking more about the topic, is it really true for a long run?

I was reading the article “Amazon preps upmarket US Android app emporium“. The article made me think about the future of sales channels. Android is just a use case and weak development chain, since Google wasn’t very successful in development of their own app store. Amazon is a very sophisticated sales machine. By inviting developers on their App store, Amazon is creating an opportunity to become a sales channel. In the past, Microsoft was a very successful company focusing on developers, and it seems to me Jeff Bezos learned this lesson from Micorosft. CAD/PLM (and not only) software providers will be looking for alternative ways to sell their products to businesses. Amazon can be an interesting option to become a department store to market, sale and (what is very important too) to deliver applications for business too.

What is my conclusion? For the moment, enterprise/business application developers are actively using two paradigms – direct and indirect sales. However, in current market conditions, online sales channel with no religious dependencies to a specific platform (opposite to Google and Apple) can be an attractive option for application providers thinking about how to sell their products to a small business. Just my thoughts…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
15 June, 2025

Recently, I came across a thought-provoking LinkedIn article by Prof. Jörg Fischer, where he made a bold observation: “PLM vendors...

29 November, 2017

Earlier today, I attended Solidworks webinar providing details about new PDM package SOLIDWORKS Manage. The system was first time announced...

3 April, 2017

Agile methods are trending these days. As companies are more focusing on speed then ever, the question how iterate fast...

12 July, 2021

Last week I attended VPE/PLM Swiss Symposium. The conference was unfortunately postponed from last year and transformed into an online...

3 February, 2014

Dear Friends, This month marks the beginning of my 6 year of blogging about PLM and engineering software. Even my early...

26 March, 2025

This week, I’m heading to the 2025 CIMdata PLM Market & Industry Forum in Ann Arbor, Michigan. Note, the Futuristic...

2 March, 2017

Propel PLM article – Can you trust your on-prem PLM vendor to evolve raises a question about how efficiently and quickly...

8 October, 2009

Do you remember, PLM Think Tank is about future crazy ideas? So, here you go – one that I liked...

11 August, 2012

Mobile is a big deal these days. The usage of mobile devices is skyrocketing. CAD and PLM vendors increased their...

Blogroll

To the top