We are really bad about managing ourselves. The natural people behavior is to create mess. Life is getting more dynamic these days. We are swamped into the ocean of information, data streams, social networks, emails, calls, etc. If you want me to do something, send me an email. I’m pretty sure you are familiar with such type of behavior? I’m sure you do. This is our way to get our of mess, so we can track everything. It is true for both private and business life. One of the most requested feature in all PLM workflow systems I developed was to send notifications via email. HRB article Stop using your inbox as to-do list speaks about why we should stop this bad behavior. I liked the following passage:
The reason so many of us fall into the trap of conflating email and task management is that email is inextricable from much of what we do in work and in life: many of our tasks arrive in the form of email messages, and many other tasks require reading or sending emails as part of getting that work done.
While there are those who solve this problem by simply tracking their to-dos using the task manager within Outlook (or another email platform), that approach comes at too steep a cost. Keeping your tasks in your email program means you can’t close that program (and its attendant distractions) when you want to plow through your task list. Having both activities as part of one application also means that you’ll still have to flip from one view to the other; even if you open a separate window for your task list, you risk losing sight of it in a sea of open emails. Most crucially, defaulting to the task manager that is built into your email client means you don’t get to choose the particular task manager that works best for your particular kind of work, or work style.
Email became the pile of all activities I need to do. It is a mix of emails, tasks, alerts and everything else that eventually comes to my inbox to distract me. I want to resolve this mess. At the same time we all panic when messages are starting to come into multiple channels, since we are afraid to miss them. So want both – to keep all messaging activities together and focus on what is important and what needs to be done. It is a time to come with David Allen’s Getting Things Done method. Such method and systems can work for individuals, but what happens in groups, especially when these groups are sharing common tasks? This is where we get social these days.
Social became such a buzzword for the last few years. How many times you’ve heard “Facebook for xyz” or “Twitter for abc”. I guess a lot… One of the companies that comes to my mind in that context is Yammer. The idea of Yammer was simple – go viral by combining people messages in activity streams. Microsoft snapped Yammer for $1.2B few years ago. Now Microsoft is converging Yammer with SharePoint – an attempt to create social collaboration system. Mobile has very strong impact on our life these days. Does mobile+social is a future big deal? For some of people it is really big deal – especially when we speak about Whatsapp acquisition by Facebook. Companies are recognizing the importance of messaging platforms. Example in engineering and CAD space – Autodesk (disclose – my current employer) just released mobile group messaging application Autodesk Instant.
So, social chat, social messaging, social networking are good. However, where is the line that turns emails and messaging into collaboration? The difference is big. What can differentiate between social email facilitating communication and system that allows people to collaborate (work together)? I posted Will Microsoft-Yammer kill social PLM? Not yet… The topic differentiating messaging and collaboration is context (piece of data). This data is presented in a contextual form allowing people to make operations and activities together. The simplest “collaboration” is commenting on Facebook photo. In the context of engineering activity, it can be more complex. What about drawing or 3D model? This is a good context for common work. So, collaborative nature of the system is first of all to allow access and common activity on the contextual data. Technically it can be done by sending email with link to the file on FTP site. But it is so 95…
What is my conclusion? I don’t think there is a clear boarder between email,messaging and collaboration. It is blurred. However, access to contextual information and data representations such as photo, spreadsheet, drawing or 3D model is the most important thing that differentiate between any type of fancy email / messaging and collaboration. By accessing these pieces of information together people can work together and get job done in an organized form. Engineers are surrounded by huge amount of complex information. So, collaboration is clearly way to go. However, don’t underestimate simple messaging, especially for some downstream tasks. Just my thoughts…
Best, Oleg
