Micro-blogs and Micro-content for PLM

 I was looking at the evolution of content-based communication and found the association between micro-blogging and micro-content interesting. The idea I’d like to raise is the possible evolution of micro-blogs and micro-content services as communication between people during the product lifecycle process. The most popular way that people communicate today is messaging. Messaging in various forms – emails, messages connected to processes, and instant messaging is a dominant way of communication for people in manufacturing organizations irrespective of their sizes. But it remains the most inefficient way of corporate communication. Overflowing mail boxes, disconnected processes etc. definitely require improvement. 

A micro-blog is a way to communicate via a short text of multimedia messages between a registered group of people. Micro-blogs provide a way of communicating a short commentary to communicate between people for different purposes. By Connecting to micro-blogs micro-content has emerged. Micro-content can be defined as content available via single available URL. Successful adoption of consumer-oriented micro-blogs such as Twitter (what are doing?) service has raised the question about the possible usage of micro-blogs and related content technologies for business.

 Possible scenarios of usage for product design and manufacturing can include cross-functional team notification for groups of designers, product promotion via sales and marketing channel communications, maintenance operation notification, and others. That being said, the availability of PLM micro-content in lightweight compatible design formats, aggregated content and combination of various product related information at a single point of access (micro-content URL) can optimize communication among people.



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  • I think you are on the right track but it is not as simple as one might think. For instance http://www.yammer.com has launched, trying to be the twitter of business. There are huge problems with such a solution. IT REQUIRES ME TO DO SOMETHING I GET NO VALUE FROM. Although I know you might want to know what I am doing… and I know that it might even affect you, the fact is I need to do something that is uncommon to my daily tasks, or my current appraoch. The other problem I see is that the message is totally out of any context. I’m sure all of have looked at our kids texting and said hey don’t you think it would be more productive to just call the person… Although they don’t understand the question nor the answer, the answer is context! I will explain this concept in my next post http://www.vuuch.com/wordpress.

  • Chris, I think first value is ability to communicate. I know this value if hard to measure, but I’m sure this is important one. I just tried yammer and have to say that there is no big difference with plain mail. Had to say – didn’t try groups yet. I think sort of merge between process and content sharing needed to have better results may be. Regards-Oleg

  • I think the biggest challenge in getting anything like yammer, as a baseline, or anything more complex and more PLM/product development focussed up and running is down to one thing – buy in. you see it a lot. org’s try to implement yammer, but unless everyone, or at least a critical mass, buy in, then its very hard to pull people away from the dreaded email.

    if we were all alpha geeks, it’d be easy – that’s not the case and that makes it even more of a challenge to get people to try new tools..

    PS: Enjoying your blog Oleg – very much so

    Al Dean
    DEVELOP3D magazine

  • Al, thanks for your comment.
    Obviously not all are alpha geeks, but, in my view, yammer still (or will not) provide mail equivalence. Email is result of continues innovation for the last 25 years and in pretty good shape . Yammer (or twitter or any other else) today cannot provide equivalence for mail and therefore can be used as addition. But all these services unfortunately is creating communication overload. Yammer is indicator how people potentially can adopt alternative services for communication. As much as we will move to hosted services it will be easy to move people to such services. Today they have apps they have run on computer and mail to communicate. Services online will change status quo may be in few years from now. Oleg.

  • I think the problem with both information overload and the fact the tools are used by alpha geeks are common for most new tools. If the value doesn’t out weigh the cost these products die when the alpha geeks move on. If it does, they become more mainstream.

    At the end of the day, you can only spend so much time communicating. If microblogging becomes more efficient that some types of email and some types of IM and some types of blogs, people will use it more and the others less.

  • Forgot to say I’m a product manager for Siemens PLM and the postings on this site are my own and don’t necessarily represent Siemens PLM Software’s positions, strategies or opinions.

  • Mark, welcome to PLM Think Tank! I agree with your point about information overflow. The question of efficiency requires clarification in my view. Mail is something very disconnected, but indeed very cheap and widely adopted. Blog engines can probably provide more “connected” behavior which can simplify information access practices. My bottom line is how to make technologies cheaper and more efficient.
    Cheers! Best regards-Oleg

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  • This is great, I am excited.

  • This is great information. Just thought I would say thanks.
    I’m excited.

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