From the category archives:



I’ve been attending m3 Manufacturing meetup in Berlin earlier this week. It was a very interesting gathering of makers, hardware geeks and manufacturers. Absolutely crazy agenda organized by Lutz Villalba, founder of More information about the event is here. Photos from the event is here. I wanted to share my presentation – The route beyond PLM and some of my thoughts.

Some of my thoughts after the event…

The impact of new generation on manufacturing is much bigger than you can think. I’m speaking about generation of people that grew up with internet in mind and generation of people that using web as a platform for everything in their life. Those people are using cloud applications and mobile devices naturally. They are sending less emails and using Whatsapp chat. They are using online tools like Google Docs and don’t know how to save Microsoft Word files. They don’t understand word “processes”, but know exactly how to manufacture new cool products.

What is my conclusion? New generation of people is getting access to modern manufacturing environments and tools. It is very interesting moment.  Watch it carefully- many amazing things will go out of there.  Just my thoughts…

Best, Oleg



Uber and Smart Product Lifecycle

by Oleg on October 29, 2014 · 0 comments


I had a chance to attend MassChallenge Awards event tonight at Boston Convention Center. For those of your who is not familiar, MassChallenge is global startup competition and acceleration program. You can get more data about MassChallenge here and by visiting their website. What is distinguish MassChallenge from many others similar program is the fact it is one of the largest non-profit accelerator created with the vision to build global network of value creation programs.

MassChallenge Award event gathered few very interesting speakers. Among others, Mass Governor Deval Patrick, Google Chairman Eric Schmidt  and Uber CEO Travis Kalanick. You can get more details about award event here.  To me, the presentation of Uber’s Travis Kalanick was one of the most impressive. Travis talked about Uber development in Greater Boston as well as demonstrated few very interesting data points about Uber and Boston.

I want to share with you few slides and examples from Uber presentation. The first one shows a snapshot of active Uber rides at specific moment of time in Boston.


The following one shows drivers efficiency distribution


The next one shows median time (in minutes) you need to wait to get Uber car.


The last and the most interesting shows data about arrivals of cars at Boston Fenway over the course of RedSox season.


These slides reminded me of an article from Uber’s blog I had a chance to read few years ago, Uberdata: how prostitution and alcohol made Uber better. Yes, I know, it’s quite an unusual topic, at least for this blog. Nevertheless, I think this is a must read article for anybody who deal with product lifecycle software these days and here is why…

Uber folks are running some very interesting analysis of data over the course of Uber lifecycle. Think about Uber as a product with its own lifecycle. Uber is gathering information about Uber customers, requirements, environment and product experience. After that, Uber folks are running some very interesting analysis of data related to Uber in a specific city and multiple cities. Here is a very fascinating quote from Uber blog:

This finding is a perfect example of the fascinating insights you can get when you combine big, seemingly disparate datasets. By trying to figure out how to predict where to position our cars, we got a peek at the ebb and flow of the life and crimes of San Francisco. Expect more of these kinds of posts in the next couple of weeks.

Article describes a very interesting story of correlation between Uber rides, welfare payments, population dencity and social activity in the city. The last includes statistics by prostitution crime by week/hours.


The approach Uber is taking is getting more and more popular these days. It made me think about completely different way of looking on every product. Think about product lifecycle. The majority of functions covered by PLM today are related to management of engineering and manufacturing planning data. However, step out of traditional product lifecycle mantra and think about experience and product data. Think about combining these data sets together. PLM tools should look on the product and how improve product experience. We are not using data efficiently today and it resulted in suboptimal decisions made by manufacturing companies and bad experience.

What is my conclusion? PLM companies need to think how to move from the position of “just capturing data” to the position of using data proactively to manage product lifecycle in a very smart way. It includes capturing every bit of information about product experience, customers, environment and translating it into meaningful actions. It will start a new era of PLM managing smart product lifecycle. Just my thoughts…

Best, Oleg




I’m attending Accelerate 2014 PLM360 event these days in Boston. This is the first ever live gathering of Autodesk PLM360 community. According to Ron Locking who kicked the event yesterday, it comes to a total number of about 200 attendees combined of customers, partners and industry analysts.

So, why Boston? The welcome joke triggered by analysts Chad JacksonJim Brown and Stan Przybylinski speculated – it was all about “beer innovation” that inspired Autodesk people to have this even in Boston. However, in my view, we have more reasons for that – high concentration of PLM companies around PLM highway, vibrant community of  manufacturing companies and startups as well as cross-road location between Europe and U.S. Event is taking place in Boston District Hall in the middle of Seaport district. The place brought my memories back to Smart Summit (first SmarTeam customer event in 2000). Back that days, the only building in Boston Seaport district was Seaport Hotel. Now, Seaport district looks completely different.


Getting back to “beer innovation”, I found an interesting association between U.S. beer craftsmanship and state of PLM and manufacturing industry these days. It comes to empowering of small companies to innovate. It happened to small breweries in U.S. back in 1978. It is a good lesson to learn. Here is a passage about brewery innovation:

On October 14, 1978, President Jimmy Carter signed H.R. 1337 into law, which legalized the home production of a small amount of beer or wine for personal consumption.Since then, the United States has witnessed a resurgence of brewing culture and the widespread proliferation of small breweries. By March 1986, five brewpubs had opened in the United States. The total number of breweries rose from 42 in 1978 to over 2,750 in 2012, reaching or exceeding the number of breweries estimated to have existed during the colonial period. Virtually all of this growth is attributable to small, independent breweries.Today, the U.S. craft beer industry employs over 100,000 individuals brewing 15.6 million barrels of beer per year, generating roughly $14.3 billion in retail sales.

Back to the event itself. Who attended? I found a very interesting mixture of companies attended the event. First and most important is to see a diverse set of manufacturing companies using PLM360 and sharing their stories. Second – a very interesting bunch of partners and service providers representing new “cloud” ecosystem. The last, but probably the most interesting are companies that related to so called “new manufacturing companies”. These days small manufacturing are starting to make difference. And actually, you can see it very well by looking on the list Accelerate 2014 attendee list – Quirky, Dragon Innovation and few others. These companies represents a complete new story in manufacturing industry. Enabled by internet and modern technologies, new manufacturing companies are representing a complete new way to develop products. And, their demand is to have new design and engineering tools.

Specifically I wanted to focus on how PLM can help to new manufacturing startups. Manufacturing is hard. To get from zero to one in manufacturing is not simple. However, to come from one to many is probably even more challenging. It requires a complete new approach and new tools.


Agility, speed and flexibility. This is probably a word that explains in a best way how manufacturing companies are using PLM360. It is interesting to see that these definitions are common between both group of customers – larger established manufacturers and new growing startups. Large companies are learning how to solve specific product development business problems using tools like PLM360. At the same time, small companies are learning how to bring some order in their ad-hoc product development environment. So, both groups have something to learn from each other and it looks like PLM360 can give them some common grounds to innovate as a community.


Innovation was one of the most frequently discussed topics during these two days. The product innovation panel discussion gathered a diverse set of attendees – analysts, customers, vendors.


PLM360 is one of the tools coming as an answer on “manufacturing challenge”. However, it doesn’t come alone. PLM360 comes as part of new cloud eco-system Autodesk develops these days  - Autodesk A360, Autodesk Fusion360 and some others.


What is my conclusion? The modern manufacturing world is a complex combination of new challenges and old problems. New manufacturing companies, communities, new type of products, unprecedented level of product complexity even for small manufacturing – all together representing a new state of manufacturing industry. It requires new approach in design and product collaboration tool. PLM360 gives some good examples and lesson learned in that space. Just my thoughts..

Best, Oleg

Disclaimer: I’m Autodesk employee. The views and opinions expressed in this blog are my own only and in no way represent the views, positions or opinions – expressed or implied – of my employer. 



How PLM can stop living in the future?

April 30, 2014

One of my favorite keynotes last week at COFES 2014 took me to the definition of time paradox and how different time orientation can reflect personal happiness. People are usually in one of the three time phases orientation – past, present or future. It appears that such presence phases have influence on lots of aspects of […]

Read the full article →

COFES 2014: Will PLM survive until 2020?

April 24, 2014

I’m attending COFES (The Congress on the Future of Engineering Software) which starts today in Scottsdale, AZ. COFES is not a traditional “Power Point Decks” event. It is a unique type of interaction between people interested in what will drive engineering software beyond five years horizon. The topic of COFES 2014 is – Correcting 2020 […]

Read the full article →

Autodesk University 2013 Keynote: Outside PLM

December 3, 2013

I’m attending Autodesk University (AU 2013) these days in  busy Las Vegas, NV. If you had a chance to attend AU in the past, probably familiar with craziness of conference halls, busy session schedule, smell of Vegas hotels and… if you got lucky, nice view from your room.   The main event this morning was […]

Read the full article →

COFES 2013 – Notable discussions and moon photoshoots

April 15, 2013

I’ve been attended COFES 2013 earlier last week. For those of you not familiar with the event, navigate your browser to the following link. COFES stands for The Congress on the Future of Engineering Software.  Annual COFES is taking place in the same location every year in April. You can see a complete agenda of […]

Read the full article →

CIMdata PLM Forum: PLM Never Ends

April 10, 2013

I’ve been attending North American PLM Market & Industry Forum organized by CIMdata earlier today. CIMdata is running these forums across the different geographies. Navigate to the following link to learn more about future locations and forums. Here you can see the agenda. I’ve made some calculation. The pure presentation time was about 6 hours. […]

Read the full article →

PLM, Fun and Innovation

February 4, 2013

Fun and coolness are trending topics these days. Are you doing boring business or having fun? Fun is much better and, speaking seriously, much more productive. That’s why the most efficient ways to educate kids are usually involving some elements of fun and games. Enterprise IT and business software are probably one of the most […]

Read the full article →

Thoughts about PLM Conferences

November 1, 2012

Last week I attended PLM Innovation Americas 2012 conference in Atlanta. I already published few posts inspired by the conference – PLM Innovation and 5 PLM Trends and PLM Innovation: Who will provide PLM to Boeing in 2015? Few facts about the conference itself: about 250 attendees, reasonable sized for large presentation and small roundtables. […]

Read the full article →