From the category archives:



I’m attending Accelerate 2014 PLM360 event these days in Boston. This is the first ever live gathering of Autodesk PLM360 community. According to Ron Locking who kicked the event yesterday, it comes to a total number of about 200 attendees combined of customers, partners and industry analysts.

So, why Boston? The welcome joke triggered by analysts Chad JacksonJim Brown and Stan Przybylinski speculated – it was all about “beer innovation” that inspired Autodesk people to have this even in Boston. However, in my view, we have more reasons for that – high concentration of PLM companies around PLM highway, vibrant community of  manufacturing companies and startups as well as cross-road location between Europe and U.S. Event is taking place in Boston District Hall in the middle of Seaport district. The place brought my memories back to Smart Summit (first SmarTeam customer event in 2000). Back that days, the only building in Boston Seaport district was Seaport Hotel. Now, Seaport district looks completely different.


Getting back to “beer innovation”, I found an interesting association between U.S. beer craftsmanship and state of PLM and manufacturing industry these days. It comes to empowering of small companies to innovate. It happened to small breweries in U.S. back in 1978. It is a good lesson to learn. Here is a passage about brewery innovation:

On October 14, 1978, President Jimmy Carter signed H.R. 1337 into law, which legalized the home production of a small amount of beer or wine for personal consumption.Since then, the United States has witnessed a resurgence of brewing culture and the widespread proliferation of small breweries. By March 1986, five brewpubs had opened in the United States. The total number of breweries rose from 42 in 1978 to over 2,750 in 2012, reaching or exceeding the number of breweries estimated to have existed during the colonial period. Virtually all of this growth is attributable to small, independent breweries.Today, the U.S. craft beer industry employs over 100,000 individuals brewing 15.6 million barrels of beer per year, generating roughly $14.3 billion in retail sales.

Back to the event itself. Who attended? I found a very interesting mixture of companies attended the event. First and most important is to see a diverse set of manufacturing companies using PLM360 and sharing their stories. Second – a very interesting bunch of partners and service providers representing new “cloud” ecosystem. The last, but probably the most interesting are companies that related to so called “new manufacturing companies”. These days small manufacturing are starting to make difference. And actually, you can see it very well by looking on the list Accelerate 2014 attendee list – Quirky, Dragon Innovation and few others. These companies represents a complete new story in manufacturing industry. Enabled by internet and modern technologies, new manufacturing companies are representing a complete new way to develop products. And, their demand is to have new design and engineering tools.

Specifically I wanted to focus on how PLM can help to new manufacturing startups. Manufacturing is hard. To get from zero to one in manufacturing is not simple. However, to come from one to many is probably even more challenging. It requires a complete new approach and new tools.


Agility, speed and flexibility. This is probably a word that explains in a best way how manufacturing companies are using PLM360. It is interesting to see that these definitions are common between both group of customers – larger established manufacturers and new growing startups. Large companies are learning how to solve specific product development business problems using tools like PLM360. At the same time, small companies are learning how to bring some order in their ad-hoc product development environment. So, both groups have something to learn from each other and it looks like PLM360 can give them some common grounds to innovate as a community.


Innovation was one of the most frequently discussed topics during these two days. The product innovation panel discussion gathered a diverse set of attendees – analysts, customers, vendors.


PLM360 is one of the tools coming as an answer on “manufacturing challenge”. However, it doesn’t come alone. PLM360 comes as part of new cloud eco-system Autodesk develops these days  - Autodesk A360, Autodesk Fusion360 and some others.


What is my conclusion? The modern manufacturing world is a complex combination of new challenges and old problems. New manufacturing companies, communities, new type of products, unprecedented level of product complexity even for small manufacturing – all together representing a new state of manufacturing industry. It requires new approach in design and product collaboration tool. PLM360 gives some good examples and lesson learned in that space. Just my thoughts..

Best, Oleg

Disclaimer: I’m Autodesk employee. The views and opinions expressed in this blog are my own only and in no way represent the views, positions or opinions – expressed or implied – of my employer. 



How PLM can stop living in the future?

by Oleg on April 30, 2014 · 0 comments


One of my favorite keynotes last week at COFES 2014 took me to the definition of time paradox and how different time orientation can reflect personal happiness. People are usually in one of the three time phases orientation – past, present or future. It appears that such presence phases have influence on lots of aspects of people’s behavior. If you never heard about this (like me until last week), the following video by Philip Zimbardo – The psychology of time is a very good starting point to learn about it. I’m looking forward to read Time Paradox book coming weekend.

COFES keynote time paradox made talks me think that time phase orientation can be applied organizational behavior as well as vendor-customer relationships. The realization that PLM vendor and PLM customer may be seeing the world very differently is important. Evermore, it can lead to understanding of how to improve that behavior and “customer happiness”.

In my view most of PLM vendors as well as technological providers are future phase, which makes a lot of sense. From that standpoint, I can see PLM is standing out, especially when it comes to SME organization. For many of them, technologies are mostly meaningless. To think about process improvement? Meh… What is important is to get job done and deliver orders. Which made me think about customers are in present phase. It come with risk management, cost optimization, interest to protect current job and current business status, etc.

It is very hard (almost impossible) to change people. It will take long time to make customer re-think how to perceive future tech investment. At the same time, vendors need to learn how to become more present oriented and turn PLM solutions that can bring short term practical benefits without significant investment from their side.

What is my conclusion? Customers are demonstrating high level of resilience against technological changes. For most cases, they see it as a disturbance. Vendors need to find a way to show more customer-orientation – it will help to bridge between future and present time orientation and move implementation focus into present time. Just my thoughts…

Best, Oleg




I’m attending COFES (The Congress on the Future of Engineering Software) which starts today in Scottsdale, AZ. COFES is not a traditional “Power Point Decks” event. It is a unique type of interaction between people interested in what will drive engineering software beyond five years horizon. The topic of COFES 2014 is – Correcting 2020 Vision.

On my flight to Phoenix, earlier today, I was looking at COFES 2014 agenda trying to prepare myself to coming presentations and discussions. Few discussions caught my attention and I wanted to mention them here.

Chad Jackson of Lifecycle Insight speaks about – It’s 2020: Do You Know Where Your Software Is? The time when we installed software on our desktop computer from CDs is finally over. Where is my software and what does it mean for us? It is a good question to ask.

Traditionally, design tools have been loaded and run locally. Recently, software providers have started to offer design tools (CAD, simulation, analysis, collaboration, etc.) with a variety of deployment options (public cloud, private cloud, virtualized, as well as “file-less”) and new business models. What are the implications for both the end-user and his/her firm for these new offerings. How does this affect the management of design data? How should we think about this as we look six years down the road?

User briefing by David Sherburne of Carestream Health raises the topic, which is one of the most important for me – The Evolution of Product. The uniqueness of this question for me is that it equally applies to PLM vendors and PLM customers. What do we make and why?

What am I selling? What does my customer think I’m selling? What is my customer willing to pay for? What do I need to do to deliver that? Then, comes: How do I do that better, more efficiently, with less risk and more profit? As we head towards 2020, the move to “customer experience” and the “Servitization of Product”, much of the answers to these questions will change. How does that change the way we need to think about product and the tools we interact with to create “product”?

New trending topic of IoT (Internet of Things) is about to bring new challenges and lot of new data to product development, manufacturing and support. To me it raises a question – what will be product data management in 2020.

PLM, IoT, and Big Data: Managing the Feedback Loop. IoT (“the Internet of things”), is bringing changes to the way we design. IoT will also generate “big data”. Beyond the needs of IoT functionality, how will PLM need to evolve to leverage this new design asset? Is PLM the right place for it? If not, where does it get managed and how do critical ideas get back to design and engineering?

Another topic, which is tightly connected to the evolution of data and related technologies is search. The roundtable topic called – How Search is Changing Engineering Data. In my view, search topic is beyond search. Customers are not interested to search- they want to find data. And it impacts the way we need to manage data. It changes everything.

New search technologies can help avoid designing or specifying new parts when existing ones will do. Search can also help engineers find new parts and manufacturing or construction methods that can reduce costs and schedules. Search is also changing the way we store things. When search was poor, we stored things in logical analogs of physical storage: files and folders. Now we can consider even things like email to be searchable databases. How is improved search likely to impact other areas of how we store and interact with engineering data?

What is my conclusion? COFES 2014 is clearly packed with lots of interesting discussions. You can follow twitter #COFES2014 for the next few days and read my and other blogs for updates. Interesting observation – cloud topic wasn’t mention in any presentation or roundtable title (except of weather forecast for Friday :) ). But I’m sure it will come as part of many presentations and discussions.  Just my thoughts…

Best, Oleg



Autodesk University 2013 Keynote: Outside PLM

December 3, 2013

I’m attending Autodesk University (AU 2013) these days in  busy Las Vegas, NV. If you had a chance to attend AU in the past, probably familiar with craziness of conference halls, busy session schedule, smell of Vegas hotels and… if you got lucky, nice view from your room.   The main event this morning was […]

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COFES 2013 – Notable discussions and moon photoshoots

April 15, 2013

I’ve been attended COFES 2013 earlier last week. For those of you not familiar with the event, navigate your browser to the following link. COFES stands for The Congress on the Future of Engineering Software.  Annual COFES is taking place in the same location every year in April. You can see a complete agenda of […]

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CIMdata PLM Forum: PLM Never Ends

April 10, 2013

I’ve been attending North American PLM Market & Industry Forum organized by CIMdata earlier today. CIMdata is running these forums across the different geographies. Navigate to the following link to learn more about future locations and forums. Here you can see the agenda. I’ve made some calculation. The pure presentation time was about 6 hours. […]

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PLM, Fun and Innovation

February 4, 2013

Fun and coolness are trending topics these days. Are you doing boring business or having fun? Fun is much better and, speaking seriously, much more productive. That’s why the most efficient ways to educate kids are usually involving some elements of fun and games. Enterprise IT and business software are probably one of the most […]

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Thoughts about PLM Conferences

November 1, 2012

Last week I attended PLM Innovation Americas 2012 conference in Atlanta. I already published few posts inspired by the conference – PLM Innovation and 5 PLM Trends and PLM Innovation: Who will provide PLM to Boeing in 2015? Few facts about the conference itself: about 250 attendees, reasonable sized for large presentation and small roundtables. […]

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PLM Innovation: Who will provide PLM to Boeing in 2015?

October 25, 2012

I’m in Atlanta these days attending PLM Innovation Americas conference. Today is the first day, and I’m still expecting many things to come. Nevertheless, here is the thing that made me to blog. I’ve been attending first keynote made by Kevin Fowler or Boeing Commercial Airplanes . The name of the presentation – The sky’s […]

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AU.RU 2012 and PLM / BIM perspective from Russia

October 4, 2012

During the last two days I attended Autodesk University Russia in Moscow (AU.RU). This year event got a status of AU. Before that it was Autodesk Forum. The number of attendees (~3000) was impressive. It was two intensive days packed with the 16-day agenda. It includes many presentations by customers, training sessions and exhibition program. I’ve made […]

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