A blog by Oleg Shilovitsky
Information & Comments about Engineering and Manufacturing Software

CRM and PLM: Same Challenges?

CRM and PLM: Same Challenges?
Oleg
Oleg
23 February, 2011 | 1 min for reading

A lot of things happen these days in the enterprise software market. It is interesting sometime to watch the life in PLM neighborhood. CRM is one of them. I watched a video interview with Brad Wilson, General Manager of Microsoft Dynamics CRM, to discuss the state of the CRM software market. This video is one of the multiple episodes published on ERP and more yesterday. Watch the video and make your opinion.

[youtube=http://www.youtube.com/watch?v=Aw8XLPMptFw]

Brad mentioned 4 things that that challenging Microsoft CRM these days: 1/ offering of full suite of products, 2/ flexible configuration and customization, 3/ improved user experience and 4/ product affordability. I found these top 4 things very complimentary to PLM trends. Some of them like improved user experience and product affordability are in the list of customer’s communities for years. Flexible configuration and customization is another one that on top of PLM requirements for many years.

What is my conclusion? I can see these challenges as a common problem in enterprise software. The complexity is growing and old ways to solve problems might fail. In my view, to grow the portfolio, increase flexibility and hope for affordability – it is simple doesn’t work together. Granular applications and openness are the way to produce affordable tools to solve business problems. Just my opinion…

Best, Oleg

Recent Posts

Also on BeyondPLM

4 6
11 June, 2018

My long time blogging colleague and PLM coach Jos Voskuil hit me by an interesting term – classic PLM in...

6 January, 2017

The theme of user experience and UI improvements is not new. From time to time, the discussion about UI improvements...

3 November, 2016

Change management and PLM implementations are hard. You can check some of my earlier blogs to catch up on the...

7 July, 2009

I think everybody wants to be open these days. We are moving from the closed world to the open world....

30 March, 2017

Earlier today, I attended CIMdata PLM Industry and Market forum  in Ann Arbor, MI. The theme of the event this...

24 August, 2011

Communication methods are interesting. These days lots of things are changing in this space. Internet, Web 2.0, Video communication converted...

15 January, 2015

Holidays are over and it was a good time to think about what you can expect in engineering and manufacturing...

4 February, 2015

3D printing is changing the way we can manufacturing products. Which potentially means changes in how companies are going to...

17 January, 2011

I read on Forrester Blog about acquisition of Dimdim by Salesforce.com. T.J. Keits of Forrester is discussing various aspects of...

Blogroll

To the top